Using Backlinks in SEO: What are Backlinks and How Should You Use Them?

When speaking with a Search Engine Optimization (SEO) specialist, they will likely throw numerous terms of technical jargon your way when making recommendations for getting your website’s rankings up. Here at Alexa Media Solutions, we believe its important for business owners to have a more broad understanding of the intricacies behind their SEO. A great starting point for this understanding is learning more about backlinks! In this article, we will fill you in on the specifics of backlinks and give you some recommendations on how to use them! When you have a great grasp on your backlinks and other intricate SEO related features, you can get your site ranking on the first page of search engine results in no time!

What are Backlinks?

Backlinks are a form of hyperlink that points from one website to another. A website’s backlink profile is made up of the total number and quality of these links that point to it. As one of the most important factors in determining how well a website ranks in search engine results pages (SERPs), the more quality backlinks that a website has, the higher its rankings are likely to be. Backlinks can be integrated into a website in a discrete manner so that it doesn’t effect the original layout of the site itself. These hyperlinks prove to be one of the leading SEO strategies outside of content marketing and keyword density.

How Can You Use Backlinks for SEO?

Backlinks have become such an important factor in SEO that developing and maintaining a good link building strategy is essential for increasing your website’s visibility. Link building can involve many different activities including guest blogging, directory submissions, and outreach.

Guest blogging is a great way to build and maintain relationships with other website owners, while also building backlinks that can help drive more traffic to your own website. Similarly, directory submissions are a great way to increase visibility as directories often appear in SERPs for relevant keyword searches. Finally, outreach is a great way to generate backlinks from other websites by providing them with content they might find interesting and relevant.

Utilizing Backlinks With Alexa Media Solutions

At Alexa Media Solutions, we employ a mix of strategies and tactics to ensure our clients’ websites are seen by the right audiences. Our team is filled with experienced SEO specialists who will carefully review your website’s link profile and develop a comprehensive strategy for building quality backlinks. We understand that all websites have unique needs and challenges, so our team will create a tailored approach to achieving your website’s goals.

Our experts will keep track of the progress of our link building activities and provide monthly reports on how well they are performing! We believe that success begins with understanding, so we’ll make sure to keep you informed as your backlinks build up! Get in touch with the team at Alexa Media Solutions today to learn more about what we can do for your website and SEO!