Search Engine Optimization (SEO) can be a pretty tricky concept to wrap your head around if you’re not a digital marketing specialist or just simply unfamiliar with the entirety of SEO. Generally speaking, Search Engine Optimization is broken into two main categories: On-Page SEO and Technical SEO. Here at Alexa Media Solutions, we feel that everyone should know the difference so that they can utilize both to the best of their abilities. With improved search engine optimization, you can ensure to consistently bring in more leads in higher quantities as more people online are discovering your website!
On-Page SEO
On-Page SEO is focused on improving the visibility of a website or web page in search engine results by altering certain elements that are found within the page. This includes, but is not limited to, title tags, meta descriptions, content optimization, internal linking structure and keyword research. On-Page SEO also stresses the importance of optimizing content for both search engines and user experience. One of the most commonly practiced forms of On-Page SEO efforts is keyword placement. Filling the pages of your website with industry relevant keywords will assist in boosting your site up the search results!
Technical SEO
Technical SEO focuses on improving website performance issues that can prevent a web page from being indexed by search engine crawlers or from ranking in organic search results. Technical SEO concentrates on a variety of topics such as website structure, server optimization, crawlability, page speed and security. While this can oftentimes be more complicated, its best to turn to a digital marketing agency, like Alexa Media Solutions, to get these things taken care of for you!
The Importance of Both!
Both On-Page SEO and Technical SEO are important parts of any successful digital marketing strategy as they work together to improve search engine rankings and website performance. Investing in both can help ensure that your website is able to reach its full potential when it comes to reaching a broader audience. To ensure you get the most out of your SEO efforts, it’s important to take a holistic approach and focus on both On-Page SEO and Technical SEO.
Driving Organic Traffic to Your Site
Creating content that is engaging and optimized for search engines can help drive organic traffic to your website. It’s also important to make sure you are optimizing your content for user experience so that visitors have an enjoyable time navigating through the pages of your site. Additionally, it’s a good idea to make sure that your website is secure and speedy so search engine crawlers can index your site quickly and accurately. Ensuring the technical aspects of your website are taken care of can help you gain an edge over competitors in terms of rankings and organic traffic.
Now that you know the difference between on-page SEO and technical SEO, along with some general SEO tips, get on out there and start improving your rankings! Get in touch with our team at Alexa Media Solutions today to learn more about what we can do for you and your business!
