Landing Pages vs Sales Pages: What’s The Difference?

There are numerous intricacies in the world of website development that can become confusing when developing a website that’s built to bring in leads for your business. As you are building out the wide variety of pages for the site, its important to create a landing page and sales page that is separate from each other, given that they both serve different purposes. In a nutshell, your landing page should be generating you leads while your sales page provides the primary sales opportunity. In this blog, we will provide some advice on creating fantastic landing pages and sales pages so that our website is generating business for you in your sleep!

Components of a Great Landing Page

A landing page does not have to be overly complicated. The main goal of a good landing page is to create a sense of trust and relationship with the visitor, so that they are willing to provide their contact details in return for something valuable from you. Here are some best practices when it comes to creating an effective landing page:

  • Keep It Simple: The page should have a simple design with clear and direct language.
  • Include a Compelling Headline: Your headline should grab your visitor’s attention and draw them in.
  • Provide Value: Offer something of value to the visitor, such as an ebook or free trial offer, so that they are willing to exchange their contact information for it.
  • Optimize for Mobile: Make sure your landing page is mobile friendly, as more and more people are using their phones to search the internet.
  • Include a Call-to-Action: Your landing page should have a strong call-to-action so that visitors are prompted to take action when they land on the page.

What Makes a Great Sales Page?

A sales page is different from a landing page in that it should be focused on the sale rather than just getting contact information. The goal of an effective sales page is to make the visitor more likely to take out their wallet and buy your product or service. Here are some of the best practices when it comes to creating an effective sales page:

  • Keep It Concise: The page should have a clear and concise message that gets your point across quickly.
  • Focus on Benefits: Rather than just listing the features of your product or service, focus on highlighting all of the benefits that it provides for the customer.
  • Include Testimonials: Including testimonials from past customers can help to build credibility for your brand and make your potential customers more likely to take action.
  • Use Visuals: Using visuals on your sales page such as videos and images can help engage visitors and get them excited about your product or service.
  • Include Scarcity: Including elements of scarcity, such as limited time offers, can help create a sense of urgency that will prompt the visitor to buy.

Building Your Site With Alexa Media Solutions

To sum it up, there are key differences between a great landing page and sales page that needs to be taken into consideration when creating your website. By incorporating these best practices in both pages, you can ensure that your website is generating leads and sales for your business.

If you’re looking for help in creating both a landing page and sales page, our team of experienced web developers are here to help! Alexa Media Solutions is here for your website needs whenever you come across them.