How Does Your Website’s Imaging Play a Part in SEO?

Out of the wide variety of SEO strategies you can utilize when developing your business’s website, you may be surprised to hear that the images on your website actually play a huge part in your website’s rankings! When it comes to search engine optimization (SEO), there is a cornucopia of factors that contribute to your website’s ranking on search engine results pages (SERPs). In this blog, we’ll explore how your website’s imaging can impact SEO and provide tips for optimizing your images! Here at Alexa Media Solutions, we hope you can take your imaging from simple to spectacular using the information from this blog!

The Role of Images in SEO

While search engines primarily rely on text to understand the content of a website, images can still play a significant role in SEO. Here’s how:

1) Image Relevance

The relevance of an image to the surrounding text is crucial for SEO. When using images on your website, it’s essential to ensure they are relevant to the content they are placed next to. This not only helps search engines understand the context of the image but also improves user experience.

2) Image Alt Text

Alt text, or alternative text, is a brief description of an image that is used by screen readers for visually impaired users and by search engines to understand what the image is about. Including descriptive alt text for your images can improve their relevance and make them more accessible to a wider audience.

3) Image File Names

Similar to alt text, the file names of your images also play a role in SEO. Instead of using generic file names like “image123.jpg,” use descriptive and relevant file names for each image on your website. This can help search engines understand the content of the image and improve its relevance in search results.

Tips for Optimizing Your Images for SEO

Now that we understand the importance of images in SEO, here are some tips for optimizing your website’s imaging:

  • Use high-quality images: In addition to being visually appealing, high-quality images can also improve the overall user experience and increase the chances of visitors staying on your website longer.
  • Compress images: Large image file sizes can slow down your website’s loading speed, which can have a negative impact on SEO. Be sure to compress your images before uploading them to your site.
  • Use the correct file type: JPEG is the standard file type for images, but depending on the content of the image, using PNG or GIF can result in better quality and smaller file sizes.

Improving Your SEO Results With AMS

Here at Alexa Media Solutions, we are here to help you obtain improved search results through professional SEO services! Whether you want tips on the imaging on your website or are looking for a full blown SEO project, we have you covered. Give us a call and ask us about our free SEO audits! Don’t you want to get a snapshot of how your website is performing on Google?

Contact the team at Alexa Media Solutions today!