How Can GMB Posts Increase Interaction Across Your Google Business Profile?

If you are a business owner utilizing social media channels for your digital marketing efforts, you’re likely making a series of posts every single week that promote a small part of your business. While you post them across the mainstream social media platforms like Instagram, Facebook, and Twitter (X), your Google My Business profile could be untouched and dormant! Unbeknownst to many business owners, your Google My Business profile is a great place to post the same content you are posting to your social media channels so you can increase interactions on Google! In this blog, we will discuss how GMB posts can lead Google users to your website and increase brand awareness online!

Why GMB Posts are Important

While it may seem like just another platform to post on, Google My Business has the power of being directly linked to Google search results. This means that when someone searches for your business or relevant keywords, your GMB profile will appear on the right side of the search results with all your important information such as address, phone number, and website. By creating posts on your GMB profile, you have the opportunity to not only showcase your business but also drive traffic to your website.

Increase Interaction with Customers

GMB posts allow you to connect with potential customers and keep current customers engaged by posting content related to your business. You can share promotions, events, blog posts, product updates, and more through GMB posts. By regularly posting on your GMB profile, you create a sense of authenticity and transparency with your audience, leading to better relationships and increased customer loyalty.

Attract New Customers

In addition to engaging current customers, GMB posts can also attract new customers. When someone searches for a particular product or service related to your business, your GMB post may appear in the search results. This provides an additional opportunity to catch the attention of potential customers and bring them to your website.

Best Practices for GMB Posts

Now that we’ve established the importance of using GMB posts for increasing interactions across your Google Business Profile, let’s discuss some best practices for creating effective posts:

  • Use high-quality visuals: Images or videos are more likely to catch the attention of users and encourage them to engage with your posts.
  • Keep it short and concise: Users have a limited attention span, so make sure your post is concise and easy to digest. Use bullet points or bold text to highlight important information.
  • Include a CTA: Always include a call-to-action in your GMB posts, whether it’s asking users to visit your website, leave a review, or follow you on social media.
  • Utilize hashtags and keywords: Just like on other social media platforms, using relevant hashtags and keywords can help increase the reach of your GMB posts.
  • Post regularly: To keep your audience engaged and attract new customers, it’s important to post consistently on your GMB profile. This could be once a week, a few times a week, or even daily depending on your business and audience.

Marketing Strategy With Alexa Media Solutions

GMB posts are an important tool for increasing interactions across your Google Business Profile. By utilizing best practices and regularly posting engaging content, you can attract new customers, engage current customers, and drive traffic to your website. Don’t neglect this powerful platform and start incorporating GMB posts into your digital marketing strategy today! If you’re struggling with your digital outreach, give the Alexa Media Solutions digital marketing experts a ring today!