3 Signs That It’s Time To Invest In A New Website For Your Business

Like an iPhone, it is important to invest in a new website every few years, so that the digital face of your business is performing to the best of its ability while displaying the best parts of your brand! Letting your website get old and out of date can cause some major issues down the […]

The Dangers of Cheap, 1-Time SEO Services

SEO can be a fairly complicated concept for a large majority of business owners looking to prioritize their digital marketing efforts. When the time comes to pick a resource for improved SEO, these owners can oftentimes find themselves getting presented with numerous different SEO experts ranging from freelancers to professionals at digital marketing agencies. During […]

Omni Channel Marketing V.S. Multi Channel Marketing: What’s The Difference?

For many new or existing business owners looking to prioritize their marketing efforts, the terms omni channel marketing and multi channel marketing are often thrown around and can lead to confusion when choosing the right path for their business. While both types of marketing are beneficial routes to take, both have their advantages and disadvantages, […]

5 Reasons Why You Should Prioritize Your Online Reputation Management

Have you been noticing a decrease in sales or conversions lately? Have you been having a higher amount of negative interactions with possible clients online or elsewhere? It may be time to take a look at your online presence. Maintaining a positive online reputation is essential any business or individual looking to succeed in the […]

Taking a Dive Into Keyword Density

Keyword density has been a staple of effective SEO for years! It is better known as the ratio of words to total number of words in an article or page that determine its relevance to search engines. The more keywords a page contains, the better chance it has at ranking higher in search engine results […]

Pay Per Click Advertising 101: The Basics and Benefits

Pay Per Click (PPC) advertising has quickly become one of the most popular and effective methods for businesses to reach their target audience. PPC can be boiled down to an online marketing strategy that allows companies to pay a fee each time their ad is clicked, hence the name “pay per click”. This type of […]

3 Tips For Facilitating Growth In Your Social Media Channels

You know your business needs a bigger digital presence in the world of social media, so you get the ball rolling and create some accounts over multiple platforms! You choose your profile pictures, your posting schedule, and a little bit of content to post to get your channels off the ground. But what’s next? One […]