At any given moment of the day, a future customer of yours could be taking to Google to find your products or services, or to find your business! When they hit their enter key or the search button, what should be the first thing they see? They should instantly see how amazing your business is and more detailed information about it! Your Google My Business profile is an incredible tool to assist users on Google to learn more about your business, while displaying some creative and fun features as well. In this blog, we discuss some tips you can implement within your Google My Business profile so that you’re including the most detailed information and pulling in the most amount of traffic from Google!
Claim Your Business
The first step in optimizing your GMB profile is to claim your business. This means verifying that you are the legitimate owner of the business and gaining access to manage and update your profile. Once you have claimed your business, you can start adding all the relevant information about your business, such as contact details, opening hours, website URL, and images.
Use High-Quality Images
One of the best ways to make your GMB profile stand out is by using high-quality images. These images can be of your products, services, location, or team members. Make sure the images are well-lit and showcase your business in a positive light. This will give potential customers a better understanding of what your business is all about and make them more likely to choose you over competitors.
When describing your business on your GMB profile, be sure to include relevant keywords that potential customers might search for when looking for businesses like yours. This will help improve your search ranking and make it easier for people to find your business. Make sure to add keywords in your business name, description, and attributes.
Keep Your Information Up-to-Date
It’s important to regularly update your GMB profile with accurate information. This includes contact details, opening hours, and any other relevant information. By keeping this information up-to-date, you can ensure that potential customers have the most accurate and recent information about your business.
Reviews are a crucial aspect of your GMB profile as they can greatly influence a potential customer’s decision to choose your business. Encourage happy customers to leave reviews on Google and respond to all reviews, whether positive or negative. This will show that you value your customers’ feedback and are committed to providing the best service possible.
Utilize Posts and Offers
GMB offers a feature where you can create posts and offers to promote your business to potential customers. These posts can include updates, promotions, events, or any other relevant information about your business. Take advantage of this feature to keep your audience engaged and informed about your business’s latest news and offerings.
Looking to elevate your digital presence online? Get in contact with our team at Alexa Media Solutions today for more help broadcasting your business to a wider audience!