Like an iPhone, it is important to invest in a new website every few years, so that the digital face of your business is performing to the best of its ability while displaying the best parts of your brand! Letting your website get old and out of date can cause some major issues down the road and can lead to months on end of poor performance in terms of attracting new customers and bringing people in from a simple Google search. In this blog, we will provide insight on 3 commonly seen signs that mean it may be time to invest in a new website for your business. Don’t put your website on the bottom of your priority list, it can be the most important tool for your business!
Slow Loading Speeds
The first sign that it may be time to invest in a new website for your business is that your current website is slow to load. A website that takes more than 3 seconds to load is considered slow, and research suggests that 53% of website visitors will leave a website if it takes more than 3 seconds to load. In addition to this, Google uses load speed as a ranking factor in search results, meaning that a slow website may not rank as high in search results as a faster one. Investing in a newer, faster website can improve the user experience for your customers and improve your search engine rankings, leading to more traffic to your site and a potential increase in sales.
Outdated Design Elements
The second sign that it may be time to invest in a new website for your business is that your website looks outdated and unprofessional. A website is often the first interaction a potential customer has with your business, and a dated or poorly designed website can make a negative first impression. Along with this, a website with an unprofessional design could cause customers to lose trust in your business and look elsewhere. Investing in a new website can help you build a strong online presence and establish credibility with potential customers!
Lack of Versatility
Finally, it may be time to invest in a new website for your business if your current website is not optimized for mobile devices. With over half of all website traffic coming from mobile devices, it is essential that your website is optimized for mobile viewing! A website that is not mobile-friendly can result in a poor user experience for potential customers, which can cause them to leave your site and look for a competitor who has a mobile-friendly website. Investing in a mobile-friendly website can improve the user experience for customers and make it easier for them to engage with your business on-the-go.
Here at Alexa Media Solutions, we pride ourselves in offering numerous business owners, from all kinds of industries, a website that is not only visually appealing but high functioning as well. Get in touch with our team today to learn more about what we can do for you and your business!